Question 1

Research reveals potential opportunities.

Accepted Answer

I interview your sales and marketing teams to understand your brand, target audience, sales process, funnel, previous campaigns and the strategies that are already working.
I also speak with your subject matter experts,  the people closest to the work. Uncovering the problems they solve, the value they create and the knowledge your audience would find valuable.
Finally, I examine your competitors to find gaps in their communication. Deep dive in  their campaigns, social media, product offerings, expertise, strengths and weaknesses.

Question 2

We turn insights into a focused campaign strategy.

Accepted Answer

I look for insights hidden in the research findings. Once there is an understanding of your edge and a clear goal of how we want to position ourselves, I can  come up with a strategy that will bridge this gap.  
Practical application of this will be  a creative concept that describes  the campaign’s story, messages, characters, formats, visual world and audience hooks. 
Next step is a campaign plan, where everything is divided into clear deliverables and touchpoints.

Question 3

Creative concepts become finished campaign assets.

Accepted Answer

First, script and storyboard is created for each piece of content so that key decisions can be approved before full production begins.Depending on the campaign, production may include design, illustration, filming, editing, animation, sound design and voice over recording.The final deliverables, supporting assets and instructions are organized into a campaign delivery package.

Question 4

Campaign goes live, and is optimized in real time.

Accepted Answer

I can manage the campaign launch personally or work alongside your internal communications team, integrating it into your existing content calendar.I will  monitor audience response, support community engagement and track the performance of individual posts. Top performing content is flagged for optional paid amplification.At the end of the campaign, you receive a performance report covering results, audience insights, key conclusions and recommendations for future campaigns.

Is your LinkedIn creating opportunities?

Competitors are saying the same thing → We find the gaps competitors leave open

Marketing, experts and leaders are busy → We do all of the heavy lifting for you

Content feels generic and boring → Enterprise level visual storytelling

It’s unclear what is actually working → Every campaign has a clear business goal

We start with research, not ideas for posts

Research reveals potential opportunities.

We turn insights into a focused campaign strategy.

Creative concepts become finished campaign assets.

Campaign goes live, and is optimized in real time.

Building on what already drives sales

Workshop

Content Strategy

30-Day Campaign

A senior content lead, without the full-time hire

Senior Creative &
Video Consultant

Motion & Video Specialist,
Global Brand Team

Senior Visual Designer,
Global Brand Team

I start only one new project each month, so it’s worth talking early.

Is your LinkedIn creating opportunities?

Competitors are saying the same thing → We find the gaps competitors leave open

Marketing, experts and leaders are busy → We do all of the heavy lifting for you

Content feels generic and boring → Enterprise level visual storytelling

It’s unclear what is actually working → Every campaign has a clear business goal

We start with research, not ideas for posts

Research reveals potential opportunities.

We turn insights into a focused campaign strategy.

Creative concepts become finished campaign assets.

Campaign goes live, and is optimized in real time.

Building on what already drives sales

Workshop

Content Strategy

30-Day Campaign

A senior content lead, without the full-time hire

Senior Creative & Video Consultant

Motion & Video Specialist, Global Brand Team

Senior Visual Designer, Global Brand Team

I start only one new project each month, so it’s worth talking early.

Senior Creative &
Video Consultant

Motion & Video Specialist,
Global Brand Team

Senior Visual Designer,
Global Brand Team